I Am Woman: A series of iconic designs celebrating all that I am

A concept was developed to create 100 icons to represent me which were then used to create a book focusing on each one at a time.

Individually each symbol has a very simple denotation; a pencil, a pram, a flag. Taken in the context of the book however, the icons have a connotation that reveal something about me to the viewer; I am a designer, a mum and British.

The book title clearly explains what the icons refer to meaning the audience will have a full comprehension when reading further.

The title page is deep pink which is the colour of femininity, nurturing, compassion and love, all terms associated with women and words I wanted the audience to pick up on. Although I didn’t want to be stereotypical with the pink/girl link I did feel that the pink fitted well with the icons in both a black and white form.

The font used is Cinnamon Cake which I think not only has a feminine feel but the almost roughness, handwritten element fits exceptionally well with the light-hearted tone of the book.

The title ‘I Am Woman’ is explained with the text at the bottom of the page ‘A series of 100 iconic designs celebrating all that I am’ and is also the title of a song by Helen Reddy which became an anthem for the women’s liberation movement. The sub title ‘The Pride Collection’ has the letters ‘I’ ‘O’ and ‘O’ in yellow which highlights the 100 theme and strengthens the relationship of my work to the brief.