Make Saturday Your Saladay

Make Saturday Your Saladay

Salad: Make a Meal of it

This work made up my final year project. I was required to choose a topic from a provided list and I selected ‘Wellbeing’. I subsequently developed a government health campaign to get Britain healthy.

Very simply, this campaign encourages the whole of the UK to eat a salad every Saturday. It aims to get people to ditch the takeaways and unhealthy ‘treats’ associated with the weekend and experiment with some fruit and vegetable instead.

This is an awareness programme aimed at people who either don’t know how to eat healthily and those who do know but lack the willpower or urge to do so. Unlike the Change4Life campaign which is a massive endeavour attempting to change individuals’ way of life forever, this initiative is a small step towards improving people’s wellbeing and encouraging them to adopt a healthier eating attitude, similar to the 5-a-day campaign.

The motto is simple for people to understand, remember and join in with. Salad will be made exciting with tasty and creative recipes that people can have fun with.